Everything you always wanted to know about perfume, revealed by perfume expert “Michael Edwards.
Michael Edwards is the brain – or rather nose – behind the Fragrance Finder, the ingenious system that helps you find the perfect perfume for yourself or someone else.
He wrote several books about Perfume, and created a true revolution with the Fragrance Wheel in which he divides fragrance into four scents of the fragrance family: Fresh, floral, Woody and Oriental.
Check here to see which suits you best.
1. DOES FRAGRANCE INFLUENCES MY MOOD?
Edwards: “Absolutely! Studies have shown that fragrances can calm or even encourage us, may trigger a good or a bad mood and can generate positive or negative memories. It’s also where the whole concept of aromatherapy came from. Symptoms associated with stress, anxiety and insomnia have a fragrance treatment. The fragrances work on the subconscious to re-balance a disturbed nervous system. ”
2. ARE THE PSYCHOLOGICAL EFFECTS OF FRAGRANCES REALLY PROVEN?
Edwards: “Studies show more and more of what aromatherapists and perfumers have always believed: that odor affects psychology.
By measuring brain activity and heart rate, researchers demonstrated that certain scents such as lavender and chamomile are soothing, while neroli and bergamot are stimulating.
During an investigation where the smell of citrus and cedar hung in the air, 14% of respondents typed even more characters per hour and they made 21% fewer errors. ”
3. DO WOMEN USE THEIR SENSE OF SMELL BETTER THAN MEN?
Edwards: “Yes. Women use their sense of smell more than men because they often have a greater interest in cooking, flowers and perfumes. The female sense of smell is also influenced by hormones. Estrogen increases fragrance sensitivity in the first half of the period, while progesterone in the second half decreases fragrance sensitivity. ”
4. CAN FRAGRANCE BE AN APHRODISIAC?
Edwards: “Surprisingly, but no! A fragrance can obviously make you feel sexy, but there is no scientific evidence that fragrance is really an aphrodisiac. The confidence that the right fragrance can give you and the attractive chemical cocktail that helps create it, of course, can be a real turn-on. ”
It is indeed proven that you can be attractive if you wear the right fragrance! Therefore, if on a date, use a scent with the note vanilla, the aroma of freshly baked cakes and delightful ice cream makes your partner feel right at his or her convenience with you.
5. WHAT IS THE CORRECT WAY TO TRY A FRAGRANCE?
Edwards: “Never buy a fragrance by just smelling the bottle! Your nose will just inhale the sharp alcohol and volatile top notes.
Apply just a few drops or a spray to your wrist or the back of your hand. Don’t just sniff a flacon because perfume comes to life only on your skin. Wait a few moments and give the fragrance time to bloom on your skin, to let the notes ‘talk’ to you.
Want to test different scents? Spray one on your right wrist, another on the left and another into your elbow cavity. But remember that three scents is the maximum: if you spray more than three your nose gets confused.
Still want to test a fragrance on a strip before you spray them on your skin? Smell on your forearm between different fragrances to neutralize your nose: the smell of your own skin is neutral to yourself.
You can also ask the beauty advisors in the shop if you can smell at some coffee beans, because this neutralizes your nose. They usually have them availabe in the shop for this purpose.
6. WHY DOES THE FRAGRANCE SMELLS DIFFERENT AT HOME THAN IN THE SHOP ?
Edwards: “A fragrance is highly dependent on the environment in which it is experienced. In the shop already hangs a mix of scents that affects your perception. Moreover, there’s a different temperature and humidity in the store because of the air conditioning.
We are also not there long enough to smell all the notes which makes our nose only smell the top notes. ”
Step outside – smell the fragrance on your skin again – and then walk back inside. The fresh air gives you the opportunity to smell the fragrance even better.
You can also ask for a sample so you can test the fragrance in the convenience of your own time and space.
7. WHAT IS THE DIFFERENCE BETWEEN A SIGNATURE SCENT, A CELEBRITY FRAGRANCE AND DESIGNER FRAGRANCE?
Edwards: “A signature scent is a fragrance of which somebody is recognized. Since Marilyn Monroe confessed that she “wore Chanel No. 5 just in bed”, everyone associates her with this fragrance.
Celebrity Fragrances are created by media personalities instead of perfume houses, such as Killer Queen by Katy Perry and 007 James Bond. Designer fragrances are created by and linked to fashion houses and designers, such as Chanel N ° 5 and L’Homme Yves Saint Laurent.”
8. DOES MY SKIN AND HAIR DETERMINE HOW A FRAGRANCE SMELLS?
Edwards: “The oil in your skin dissolves fragrance molecules and retain them. So how oilier your skin, the more intense is the smell and the longer it holds.
Women with blonde hair often have dry skin, causing fragrance to evaporate quickly, while the skin of brunettes is rich of natural oils and fragrance and able to stick better .
Redheads have a light and delicate skin with fine pores and a higher body temperature, by which heat dissipate fragrance quickly.
9. DOES MY DIET INFLUENCE THE FRAGRANCE THAT I WEAR?
Edwards: “Sure! If you eat low fat, the oil level of your skin is lower and evaporates fragrance quicker . Smoking also makes your perfume take less time, while many spicy seasoning food and antibiotics change the smell of your skin – and therefore you fragrance. ”
A trick to keep your favorite scent longer despite your habits or skin type: layering! Because layering different products of the same fragrance (shower gel, deodorant, body lotion and of course the fragrance itself) over each other on your skin, enhances the ultimate scent and extends it’s life.
10. WHAT IS THE DIFFERENCE BETWEEN PERFUME, EAU DE PERFUME, EAU DE TOILETTE AND COLOGNE?
Edwards: “A different concentration of perfume oil.
Perfume or extract is the most concentrated by 12 to 30% of perfume oil, and also sticks the longest: six to eight hours.
Modern eau de perfumes are almost as concentrated as the traditional extracts, but eau de toilette (in the United States also called cologne) has a lighter strength of 4 to 18% perfume oil. Eau de perfume and eau de toilettes dissipate on average after three to four hours. In Europe, cologne, finally, a very light scent with just 1 to 3% oil. ”
Make your favorite fragrance last longer by applying it just after showering or bathing, when your pores are open your skin absorbs odor molecules better.
Never (ever!) rub with your wrists against each other, because then you warm up your skin and the top notes will evaporate faster.
Fragrances of the World, ‘The Fragrance Bible’.
Michael Edwards‘ annual reference, Fragrances of the World® , started in 1983 as a simple guide for retailers, listing just 323 fragrances. Today, it has become the industry’s most comprehensive classification of fragrances, universally regarded as the fragrance ‘bible’, (a registered trademark since 2011). It makes finding a new fragrance an exciting journey rather than a difficult chore.
Edwards’ Fragrance Wheel, the nose ‘map’ he developed to explain the relationship between the 14 different fragrance families, has become a universal icon of perfume classification: Google ‘fragrance+wheel’ to check how many millions of links result.